SEO Tools Search Engine Optimization Tools

They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference. Surfer SEO has emerged as a specialized powerhouse in the content optimization space.

AI-Powered Analytics & Reporting

What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing. Moreover, it’s always updating to use the newest AI technology. MozCast reports on "weather patterns" of the Google algorithm to help you track day-to-day changes. With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips.

Best SEO tool for rank tracking

• Some tools specialize in one area, while others provide a complete SEO suite.
• Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance.
• You can also see the word count and the number of keywords for top-ranking pages.
• My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
• Semrush also offers enterprise plans if you need larger limits.

GeoRanker also has a location-dependent SERP checker that shows the top 100 results for a keyword in different cities. For example, “coffee shop” will have different results in Chicago vs. Phoenix. “I use this platform a ton for reporting — generally for reporting on the period over period performance of a specific page or query,” says Doyle.

Whether you're focusing on keyword research, technical audits, or link building, there’s a tool for every aspect of SEO. Start with the free options and gradually explore paid tools as your needs grow. HubSpot’s SEO tools are integrated with its marketing platform, allowing for seamless optimization alongside other marketing efforts. It’s particularly useful for inbound marketing strategies, providing insights into content performance and user engagement. Whether you’re a blogger, a SaaS company, or a local business, SEO tools are 100% necessary to compete on search engines. The more high-quality backlinks you have, the higher your ranking in search results.

PageSpeed Insights is a diagnostic tool that will help you identify SEO issues with page load time. If your site takes too long to load, your SEO rankings will fall. Simply enter your URL to receive an SEO audit and list of recommendations to optimize your site for better performance. BrightLocal offers a host of free local SEO tools for small businesses. These free tools provide a good insight into your current local positioning and identify areas for improvement.

BrightLocal also offers a Simply Listings account for $2 per site pay-as-you-go plan or $100 per location, per year. With Simply Listings, you can expand your visibility by getting your company information into dozens of online business directories. The $100 plan gives you access to Active Sync and GBP Post Scheduler as well. Paid plans range from $53.25 to $133.25 per month when paid annually—you get four months free with annual billing. Month-to-month pricing ranges from $89.99 to $199.99 SEO Anomaly per month. Ahrefs provides several online resources to help you master the platform and SEO.

It analyzes your existing content and suggests ways to improve its rankings. If you’re looking for one of the best SEO tools that can help you power up your search engine rankings, RevenueCloudFX is the perfect tool for you. Its best paid feature is the Site Explorer, which analyzes backlinks and gathers in-depth research, making it a popular choice of SEO software. You can even use this feature to check if your page is showing up in AI Overviews. While it’s great to get freebies, investing in advanced tools can drive more revenue and qualified leads. These tools often don’t have a “free” plan for their software that you upgrade, so you have to invest in a plan outright (some platforms may offer a free trial to test out the product).

As a digital marketing expert, I’ve carried the expansive world of SEO tools and want to share my insights with you. Whether you’re just starting or looking to refine your skills, understanding the right tools can make all the difference in your digital marketing strategy. I’ll cover essential SEO tools categorized by their functions, helping you become proficient in search engine optimization. Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and backlink analysis to keyword research, there’s not much that Moz cannot do.

Finally, if you’d like to take your SEO efforts to the next level, here’s my post on using AI in SEO tools to help you get an edge on the competition. Screaming Frog is available free of cost, but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version, which costs £149 annually. Created by the marketing guru Neil Patel, this SEO tool holds a stellar reputation in the industry. This ability makes it one of the most popular SEO tools among small and medium-sized enterprises.