Some might be intentionally left out of the structure such as Thank You pages or promotional landing pages. So it is important to think whether they should remain unlinked, or if they need to be integrated into the structure of your website. This will ensure that you do not mistakenly treat important or temporary content as orphan pages, when they are actually part of the entire strategy. If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages. On-Page SEO is crucial for helping search engines understand your content and deem it worthy of a high ranking.
In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers. Regularly audit and update your website content to ensure that it contains updated information. There are various on-page SEO ranking factors, some of which are still unknown to the public. But, there are some tried-and-true known factors that you can start optimizing today for better performance in search results. They can include images, ratings, reviews, and other structured data.
Add the Current Year to Your Title and Description
Internal linking is the process of creating links from one page on your website to another page on your website. CDNs are great for websites that experience high levels of traffic. A CDN caches your website files on a global network of servers. When a user wants to access your website, the CDN will route the request to the server that is the closest to the user. AltTextGenerator is a free instant AI alt text generator that you can use to automatically generate high-quality alt text for images using advanced artificial intelligence. The remainder of the header tags should be used to further subdivide the sections you created using the H2 tags.
On-page optimization for mobile friendliness often focuses on developing a responsive site. With a responsive website, you have a single site, which makes it easy to update it and add new content. Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines.
What Is On-Page SEO? A Complete Guide
It looks at your title tag to see how it measures up to the rest of the page. Essentially, Google wants to make sure that the title fits with the content on the page. When you create pages on your site, it’s crucial that your keyword matches the content on your page.
Think of it as if the user should read your content, see the image, and understand EXACTLY what you are trying to communicate. Unlike the old Google Analytics, GA4 is designed to track user experience and engagement much better. Most people underestimate the importance of user experience and engagement in SEO. NLP essentially allows Google to SEO Anomaly understand the meaning behind your content, not just the keywords and phrases.
Content can be more than just text, so consider what kind of visual content you can incorporate into each page (if it adds value and serves a purpose, of course). Columns S and T allow you to note which visual elements need to be added. When adding an image to a page, be sure to include a descriptive file name and image alt-text. If you need to create new meta descriptions, do so in column M of the template.
Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. There’s nothing like a well deserved drink after a busy day spreadsheeting. Keep in mind that there are a lot of potential issues that can affect the bounce rate.
- However, Understanding the differences can help you determine what is necessary to achieve your goals.
- If one of your KPIs for measuring your SEO success is keyword rankings (which it probably should be), you’ll need to set up a rank tracker.
- While good-quality content may be the foundation of a good SEO strategy, your website’s content should also be purposeful and strategic.
- If you want to improve your search engine rankings in 2025, you need to get backlinks.
- To review this, many SEO applications allow you to preview how these elements will appear in search to prevent overrunning text.
- Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful.
☑ Good readability
Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, mobile-friendly testing tool from SE Ranking to check your site. If your site doesn’t format on a mobile device, you’ll struggle to rank highly. And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages.
But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly. Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about.
כתיבת תגובה
You must be logged in to post a comment.